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$369.99 - $439.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

$369.99 - $569.99
The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood.
It's right for you if...
You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads.
The tech you get
Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come.
The final word
For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen.
Why you'll love it
- The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills.
- Features our patented Flat Foot Technology for amazing comfort and control.
- Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires.
- Add a bell, basket, fenders or a surf rack to make the most of those long summer days.

$629.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology® frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts, and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$629.99
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$649.99 - $779.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat.
- Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips.
- 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain.
- 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat.
- For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.

$699.99 - $779.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat.
- Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips.
- 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain.
- 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat.
- For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.

$1,349.99
$1,599.99
16% Off
The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology create the ultimate cruising experience whether you're near or far from the beach. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic.
- The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control.
- Comfortable cruising comes standard with Electra's patented Flat Foot Technology.
- Rethink "cruising" with a top-assisted speed of 20 mph.
- The easy-to-read LED controller monitors power support and battery charge.
- This Go! e-bike is a modern twist on an American classic.

$1,349.99 - $1,599.99
$1,599.99
Up to 16% Off
The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology turn it into the ultimate riding experience. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic.
- The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control.
- Comfortable cruising comes standard with Electra's patented Flat Foot Technology.
- Rethink "cruising" with a top-assisted speed of 20 mph.
- The easy-to-read LED controller monitors power support and battery charge.
- This Go! e-bike is a modern twist on an American classic.

$1,899.99
The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 27.5" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible.
- The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the improved LED controller.
- Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course.
- This Go! e-bike combines quality, comfort and value with Electra's signature style.

$1,899.99
The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 26" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible.
- The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the improved LED controller.
- Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course.
- This Go! e-bike combines quality, comfort and value with Electra's signature style.

$2,699.99
Super fun. Super versatile. The Ponto Go! is exactly what you need in your life. This throttle e-bike will get you, a friend and your stuff from point A to point B. Find some cool spots. Get into some good trouble. What could go wrong? Better question, what could go right?
You're over ride share, tired of bumming rides or don't feel like driving. Bottom line, you're looking for a faster, easier and safer way to get around. Grab a helmet, grab a friend, and find out yourself.
It features both thumb throttle up to 20mph as well as pedal-assisted support up to 26mph, making it a Class 3 e-bike. A 750W hub motor and 650Wh battery enable rides up to 60 miles. Tektro hydraulic disc brakes provide superior stopping power when traveling at faster speeds and with cargo. For an extra level of safety, a rear brake light and turn signals let other riders and cars know your next move.
We thought of it all, from upgraded safety features and a passenger package that comes standard to custom accessories you can add to make it your own. Inspired by our SoCal roots, the Ponto Go! is the perfect combination of fun and functionality so you can ride around and find out.
-Maximum throttle-assisted speed up to 20mph and pedal-assisted speed of 26mph.
-Up to a 60-mile range on a single charge.
-A bench-style saddle, passenger handle and foot pegs make this a ride for two.
-Maximum carrying capacity up to 360lbs.
-See and be seen with front and rear brake lights and turn signals.
-Stop confidently with hydraulic disc brakes.

$3,499.99 - $3,549.99
The Vale Go! 9D EQ will comfortably handle anything from everyday errands to daily commutes to fun getaways. This e-bike features a powerful Bosch Active Line Plus motor, fully integrated battery and a step-thru frame. Bosch's Kiox display delivers Bluetooth connectivity and advanced rider information. Most importantly it's an Electra, so it's a blast to ride.
It's right for you if...
You are looking for a versatile and stylish pedal-assist e-bike. Equipped with fenders to keep you dry and LED lights to keep you safe, the Vale Go! 9D EQ is ready for your everyday adventures. The integrated MIK rear rack increases functionality allowing you to add panniers and a basket, crate or pet carrier on the fly.
The tech you get
Powered by a Bosch Active Line Plus motor and outfitted with Bontrager E6 Hard-Case Lite 27.5" tires, hydraulic disc brakes and suspension seatpost, this bike is sure to give you a smooth ride on any terrain. The Bosch Kiox display delivers data on speed, performance, battery charge and more, while adapting to lighting conditions for readability.
The final word
Go! explore the city. Go! to work. Go! for a weekend cruise. The Vale Go! 9D EQ delivers the best in e-bike innovation combined with the comfort and control of our patented Flat Foot Technology. Get to your destination and beyond, but do it in style.
Why you'll love it:
- The Vale Go! 9D EQ features our patented Flat Foot Technology and Bosch Active Line Plus motor for optimal comfort and control.
- Easily monitor rider data such as speed, battery charge and turn-by-turn navigation in one place with the hi-resolution Bosch Kiox color display.
- The step-thru frame provides easy on and off maneuverability.
- Equipped with color-matched fenders and LED lights, this e-bike is ready for all conditions.
- Turn your e-bike into a me-bike by adding a basket, bell or helmet. The e-ssentials, of course.
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